Despite all the efforts that chess professionals put to the game the majority of them cannot make a living out of chess. Only 4 or 5 super grandmasters across the world have been able to make a few million dollars from chess. This is mainly because there are no good brands/sponsors associating themselves with chess. At one point, one former president of FIDE had to sponsor world championships from his own "pocket".
Over the years chess has been associated with big industries in business, technology, health, research, etc but it has not been able to attract major sponsors or partners to competitive chess. For example one would have expected a big spin-off from Google's AlphaZero and partnership with FIDE but nothing big has come out so far. Hence the following question;
Why is chess failing to attract major sponsors like other sporting codes?