This is a tough question and depends a lot on where the f8 Bishop is going (b4, c5, e7, or even g7), as well as where is the Knight g1 is going (e2 or f3).
In the position of the diagram the most common move among top players is 4...Bc5. Then after 5.e3 with the idea to place the Knight g1 in e2 and to control the square d5 with the Bishop in g2, Black can still react by temporarily sacrificing a pawn with 5...d5 6.cxd5 Nb4 and a wild game. If Black prefers a more positional battle with 4...Bc5 5.e3 a6, then White prefers to expand on the queen-side: 6.Cge2 a6 7.0-0 0-0 8.a3 Ba7 9.b4 with a very flexible play.
Check this nice game between Nakamura and Grandelius at Gibraltar in 2015 (even if the move order is more subtle)