As in title above, why are Mato Jelic's Youtube chess videos so popular? I like them a lot, but I must confess that I am a bit surprised (not unhappy, just surprised), to see nearly millions of views for them...

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    because I never watched them; I don't think asking about popularity here makes sense unless you want to advertise those videos - so I will definitely avoid watching them in future too :) And actually suggest closing this question
    – Drako
    Nov 9 '18 at 15:17
  • So please suggest questions that are worth being asked and questions that aren't, too, so that I will avoid incurring in your criticism. Nov 9 '18 at 15:22
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    here is written how to ask good question: chess.stackexchange.com/help/how-to-ask also from there: ..avoid asking for opinions or open-ended discussion. So just stick to the site rules, sorry for not providing this info immediately.
    – Drako
    Nov 9 '18 at 15:27
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    I'll start by saying that I didn't downvote your question, but to me it seems like the question is more related to youtube views or "how to have engaging videos" than it is to chess. That surely must be one of the reasons for the downvotes. When i glance at the question it feels like its not that much related to chess.
    – Isac
    Nov 10 '18 at 1:47
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    As to why questions on Zürich 1953 or DEM can be answered is because that it's generally not impossible to outline a) what the purpose of a chess book is, and b) why/why not the book is successful in fulfilling its purpose. With a youtuber, who is (an assumption on my part) disproportionately popular with regards to his chess expertise, it is going to be a lot more difficult to find the reason for this popularity without leaving the realm of chess altogether and instead discussing stuff like presentation/charisma/the "it" factor, etc. And that leaves a lot of room for subjective opinion.
    – Scounged
    Nov 10 '18 at 2:03

Lots of possible reasons why people like him, here are a few:
1. His videos are on interesting games that people want to see analyzed.
2. He has a lot of great insight, including other possible moves that could have been played.
3. He adds humanity to chess by sometimes telling personal stories: including how he got into chess.
4. His voice is calming.

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