As in title above, why are Mato Jelic's Youtube chess videos so popular? I like them a lot, but I must confess that I am a bit surprised (not unhappy, just surprised), to see nearly millions of views for them...
closed as primarily opinion-based by SmallChess, Phonon, GloriaVictis, bof, Scounged Nov 10 '18 at 2:04
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Lots of possible reasons why people like him, here are a few:
1. His videos are on interesting games that people want to see analyzed.
2. He has a lot of great insight, including other possible moves that could have been played.
3. He adds humanity to chess by sometimes telling personal stories: including how he got into chess.
4. His voice is calming.
So this was a terribly open-ended question, sure... But before this is deleted, I'd like to suggest agadmator, another youtube chess annotator -- one who is a little more lively and does events on lichess with his viewers on a more-or-less weekly basis. You might enjoy him.