Why is pawn to c4 opening advantageous in the screenshot above?
Because if black takes on c4 it loses Control of the centre and white will generally get that c pawn back sooner or later
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Yes, the Queen's Gambit isn't much of a gambit at all, white can guaranteed pick that pawn back up if desired. – Paul Apr 10 '17 at 13:47
c4 in general, controls more central square, opens Qa4 diagonal, gains Q side space. Your N can now hop to c3 without blocking your c-pawn (and in turn blocking your Q to a4 or b3).
c4 in this particular position (Queens gambit) is as @DammJoe said. To challenge d5 and black's center and white can easily regain it if black takes immediately.
The Key Centre Squares of Chess are e4,e5.d4,d5 . Usually any of your Piece resides in these Squares it provides more Centre Control and best possible activity . Now coming to your Q c4 tries to deflect Black's centre pawn and opens up a diagonal for White . You see that White captures back the pawn with a Check and Queen gets activated . Similarly the c-file for White also opens up in this case .