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What is the average number of live viewers (online and TV) for top chess events like the world championship match and the candidates tournament? Are there some statistics publicly available?

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http://web.archive.org/web/20100605121529/http://www.dnevnik.bg/sport/2010/05/31/909514_organizatorite_na_macha_topalov_-_anand_ochakvat_pone/

It says (in Bulgarian): "The match Topalov - Anand (2010) made an absolute record on the Internet. For all 12 games together recorded 2 million links to the live broadcast of individual computers, but for just the last party - 300 000. Usually it is assumed that three people on average watched on a computer..."

For Anand - Carlsen 2014: https://www.chess.com/news/an-interview-with-ilya-merenzon-organizer-of-anand-carlsen-4530

"The total number of unique visitors was 10.5 million with the highest traffic on the last day of the match: 2 million visitors."

I make no warranty as to the validity of the accounting of these numbers.

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