What is the average number of live viewers (online and TV) for top chess events like the world championship match and the candidates tournament? Are there some statistics publicly available?
1 Answer
It says (in Bulgarian): "The match Topalov - Anand (2010) made an absolute record on the Internet. For all 12 games together recorded 2 million links to the live broadcast of individual computers, but for just the last party - 300 000. Usually it is assumed that three people on average watched on a computer..."
For Anand - Carlsen 2014: https://www.chess.com/news/an-interview-with-ilya-merenzon-organizer-of-anand-carlsen-4530
"The total number of unique visitors was 10.5 million with the highest traffic on the last day of the match: 2 million visitors."
I make no warranty as to the validity of the accounting of these numbers.